Operating in the Egyptian market for a decade now, E-commerce platform specialized in selling consumer electronics products for their audiences, 2B has visited the billboards of Cairo with an outdoor advertising campaign to surprise everyone with its premium Black Friday offers. The visuals introduce the brand’s identity on the road while announcing that they are offering “Mobiles with discounts up to 70%”, “Laptops with discounts up to 70%”. The slogan shows off with “#كهربنا_الجو” which localizes to “We fired things up” in the “Black Friday”, while the bottom side has the brand’s hotline. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.