The leading luxury retailer, Ahmed Seddiqi & Sons, has shown up on the billboards of Dubai with an outdoor advertisement for the historical Italian watchmaker Panerai to bring up its heavy-duty timepiece Luminor Marina.  

Creating its very first wristwatch for the commandos of the Royal Italian Navy in the Second World War, Panerai masters the know-how of tough and super durable watches for adventurers and risk-takers until today. The OOH ad illustrates the latest Luminor Marina in the middle of deep rough ocean to convey the toughness of the 300 meters water-resistant watch, featured with the Titanium DMLS case, making it light yet firmly rigid to keep its standing out durability. The visual is highlighting the boutiques' availability at The Dubai Mall and Mall of The Emirates, followed by the hotline for more details on the go.  

The ad was seen in the first week of November, surfacing on a uni-pole by Backlite Media in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Jewelry

Brand: Panerai

Advertiser: Ahmed Seddiqi & Sons

OOH Size: Uni-Pole

OOH Agency: BackLite Media

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates

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