The renowned Technology Exhibition Fair & Forum in the Middle East and Africa, Cairo ICT, has shown up on Cairo's billboards to announce the 24th show dates during the period of 22-25 November at the Egypt International Exhibitions Center (EIEC), also declaring the incorporated events Pafix and TransMEA that will take place at the same time, promising an inclusive show for an insightful and futuristic understanding of technological transformations. 

The OOH campaign has emerged with three different mesmerizing visuals to announce each event. "The Big Reset" is the new slogan for Cairo ICT this year, getting ready to dig deep into the challenges and new technologies that'll empower governments and private sectors to adapt quickly and stay ahead. And part of this revolutionary digital transformation, Pafix Payment and Digital Inclusion Forum is bringing its 7th edition, powered by the Central Bank of Egypt, to tap into the financial technology dimension for banks and financial institutions and exhibit the milestones towards digital financial inclusion. Moreover, the TransMEA event for Smart Trasnportation and Logistics is announcing its 3rd round, under the patronage of Egyptian President Abdelfattah Elsisi and the Ministry of Transport.

Get deeper insights into this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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