American fashion house, named after fashion designer and filmmaker Thomas Carlyle Ford has released an OOH advertisement as a sneak peek of its elegant eyewear collection on the billboards of Dubai to attract The Emirati people’s attention this fall. The simple visual demonstrates one of the brand’s top British male models, Henry Kitcher, wearing the Pretavoir Sunglasses displayed on an exclusive black background. As for the ad copy, it simply needed to be neat, short and informative, exactly like this “Tom Ford”, “Eyewear”. The OOH advertisement was spotted in the first week of November on a uni-pole by BackLite Media in Sheikh Zayed Road, Dubai, The Emirates.
