Pepsi is back on the billboards of Greater Cairo to celebrate their 70th anniversary of success among Egyptians. The ads depict several shots of their “Lovely” TV commercial, which features images of Egyptian cinema and entertainment, along with the different designs of the soft drink cans throughout the seven decades. Launched during the third week of January, the new campaign uses large and x-large uni-poles, double-decker poles, gates, billboards, lightboxes and digital screens on the highest-trafficked roads of Greater Cairo.
