The renowned movie theatres, Novo Cinemas, has climbed Dubai's billboards with an outdoor advertisement to remind the audience that the newest movies are on-board, appearing after its last OOH campaign in July to announce reopening. The OOH ad has shown up to invite the audience to Watch the latest movies at Novo Cinemas, illustrating the joyful moments at the place with a funny picture of a man drowning in loads of popcorn with his soft drink while wearing 3D glasses, topped by Novo's tagline A great time out. It's announcing that you can Book now at novocinemas.com, notifying the availability of its mobile app on both Google Play and App Store. The ad was launched in the last week of October, appearing on a uni-pole by Backlite Media over Sheikh Zayed Road, Dubai.