The delicious butter brand, Lurpak, has been seen one more time on the billboards of Dubai to reinforce its outdoor advertising campaign, after seeing the light in May. The campaign is reinforcing its brand position in the OOH landscape with reposted visuals, to prove it is “So soft it can be spooned”, placing the pack of butter to show up with its practical and attractive packaging. Originally owned by the Scandinavian cooperative company, Arla Foods, Lurpak is a Danish brand that took its very first steps in the food and beverages market back in 1901, to introduce a tasty brand of butter, coming from the hands of several Danish dairy farmers. Seeing on uni-poles and hoardings in Sheikh Zayed Road both powered by Media 24/7, in addition to lampposts in the same trafficked road in Dubai, United Arab Emirates.
