The digital out-of-home (DOOH) media of Dubai has been hosting an outdoor advertising campaign for Carrefour, just in time for the end of the year sales of the anticipated Black Friday, where you can enjoy special offers and discounts both online and offline.

On a red-colored background, Carrefour is announcing “Carrefour Friday”, “From Nov 1 to Dec 5”, placing a tablet on the screen to give the audiences a hint that they can “Shop in the store and online”. The yearly event is known for offering luring discounts for different products and industries.

The limited digital screens campaign has been spotted on the road during the second week of November in Sheikh Rashid St., Dubai, United Arab Emirates.

The Art & Science of OOH

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