Following their teaser campaign during the first week of January, Egyptian TV Channel Al Oula has replaced the OOH ads to unveil the revival of iconic morning talk show “Good Morning Egypt”. The campaign uses the same art direction as the teaser, keeping the original ad copy “Egypt’s First Channel”. The new ads include the details of the talk show, along with its leading stars – Tamer Shaltout, Amira Al O’kda, Ahmad Samir, and Shahinaz Gawish. Launched during the second half of January, the campaign uses double-decker poles, mega signs, gates, uni-poles, and billboards in various locations across Greater Cairo.
