All Apple Inc. lovers are extremely thrilled now, since the anticipation of the launching of its favorite brand, Apple, new mobile device has been announced on the billboards of Dubai, giving chills to all the mobile phone’s superfans around the glob with this outdoor advertising campaign. With its ceramic sheild, tougher than any smartphone glass, mesmerizing stainless steel outlines, Industry‑leading IP68 water resistance, A 14 bionic chip, speed of light LiDAR Scanner, Pro camera system, and more are portrayed by Apple in the breathtaking visuals. As for the ad copy it celebrates the “Welcome 5G generation”, adding the iPhone 12 Pro logo, while Eitisalat’s logo is in the downside of the visual, announcing itself as its telecom partner. The campaign saw the light during the last week of October,installed on hoardings in Sheikh Zayed Road by Media 24/7 – Fam Properties in Dubai, United Arab Emirates.