When it comes to stealing the attention on the roads of Greater Cairo, Palm Hills Developments is no stranger, releasing an outdoor advertising campaign to tease for its special promotion to escalate its payment plan 12 years long. Why drown in debt to own a real estate investment of your own, when you can “Pay less at the beginning” according to Palm Hills’ tempting offer, adding that you have the opportunity of an “Escalating payment plan” up to “12 years”. The ad copy is also hoping that you would have caught the real estate tycoon at Cityscape event. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.