The end of the year sales mania has started, getting all the attention on the billboards of Dubai to make it clear that the OOH promotional campaign of Amazon will make your shopping experience more affordable. Following its latest Prime Day OOH campaign, Amazon is keeping up with its promotional plan to announce the upcoming “11.11 sale” on a blend of colorful yet exclusive background colors, showing raising hands to make you browse the different industries you will find when shopping at Amazon, such as Electronics, Fashion Wear and Home Appliances. The ad copy announces that the sales will happen during the “10-12 November”, where you can “Shop deals and save more” in the annual event that has many financial facilities to help in luring the shoppers around the world. The campaign lured on the billboards on the first week of November, using digital out-of-home media (DOOH) by Meraas in Al Safa St., City Walk, rooftop billboards in Sheikh Zayed Road around Dubai Water Canal and uni-poles in Al Khail St., Oud Maitha St., some of them are brought to you by Emirates Neon Group (ENG). Moreover several lampposts were spotted across Sheikh Zayed Road and Al Khawaneej St., Jumeirah Beach, while a hoarding was seen in Sheikh Zayed Road by Media Activation, all rocking in Dubai, United Arab Emirates.
