After teasing for something great happening in New Capital on an outdoor campaign, Egy Holding has made it to the billboards of Cairo to announce offering a real estate challenge on an outdoor advertising campaign. The branding campaign is reflected on dark background for exclusivity, with a close up on a gentle man’s tie, inspired by the green life to prove “العاصمة تتميز” which translates to “The New Capital outstands”. The campaign is paving the roads for the audiences to discover the first healthy building in the MENA region. Are you eager to know more about this campaign? Including OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.