Orange Egypt has renovated its presence on the billboards of Greater Cairo with a new outdoor campaign that promotes the new GO internet Packages.
Over regular branded backgrounds, images borrowed from the telecom’s latest TV commercial feature comedian Ahmed Amin posing with the Nile at his back and ad copy that informs viewers of service prices and how to subscribe.
The campaign has started to spread during the last week of January and can be seen on the usual locations of the brand with large and x-large uni-poles, gates, double-decker poles, billboards, mega signs, lightboxes, and serials across the Greater Cairo.
OOH Size: Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega-Sign | Serial | Uni-Pole
Region: North Africa
Tags: Multi-Channel Campaign | Product Launch | Regular Advertiser
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