The leading UAE's Islamic bank, Emirates Islamic, climbs up the billboards with an outdoor advertising campaign to let it be known that you can now "Win 6 Teslas & AED 1 million with Kunooz Savings Account, appearing in the streets after only one month since its latest OOH campaign.

Through Kunooz Savings Account, Emirates Islamic enables you to enroll in a draw for the grand prize of 1 million on a quarterly basis, a tesla car monthly, and a weekly prize of AED 50,000. The OOH campaign emerged with visuals displaying a range of amazing Tesla vehicles, sided by the prize amount of "AED 1,000,000" that's clearly attentive in a catchy red color, inviting you to "Save and win" with the call-to-action "Send 'WIN to 4451" right away.

The campaign hit the streets in the second week of October, surfacing on bridge billboards by ENG over Al Ittihad Street in Dubai, and lampposts across Al Khail Street in Dubai and Sheikh Khalifa bin Zayed Street in Ajman.

Campaign Credits

Industry: Banking

Brand: Emirates Islamic

Advertiser: Emirates Islamic

OOH Size: Bridge Billboard | Lamppost

OOH Agency: Emirates Neon Group

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Country: United Arab Emirates

Region: MENA

Tags: Ajman | Al Ittihad Street | Al Khail Road | Dubai | Promotional Campaign | Sheikh Khalifa bin Zayed Street | UAE

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