The old-time bakery and café Simonds has made its debut on the billboards of Cairo with an outdoor advertising campaign, showing up to celebrate the holy prophet Mohamed's birthday and introduce its irresistible variety of sweets.

The OOH campaign popped up with visuals displaying some mouthwatering sweets to trigger cravings on the road, assuring that Simonds is your place for "Original Mawlid sweets". It appears centering Simonds logo clearly on the visual for a solid first presence, with the fact that it has been around since 1898, listing down the many locations of its stores across Egypt in Zamalek, Mohandseen, Al-Dokki, Downtown, Sheikh Zayed, and announcing that it's soon to be in New Cairo, placing its hotline clearly right away for inquiries and orders. 

Have a deeper insight into Simonds' campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Foodservice

Brand: Simonds

Advertiser: Simonds

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Mawlid Campaign

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