The biggest event for the Oil and Gas industry, the three-day Conference EGYPS ‘Egypt Petroleum Show’, is now featured on the billboards of Cairo with a new OOH campaign. The campaign ads serve as an invitation for the event, with long ad copy that highlights the call to action “Join in the biggest event for the Oil and Gas industry in North Africa”. Organised by DMG events and supported by Egypt’s Ministry of Petroleum & Mineral Resources, the campaign also features the logos of the main supporters and sponsors at the bottom of the ads. Launched in the second half of January, the campaign uses large uni-poles, billboards and T-poles in selected locations across the city
