The renowned Swiss luxury watchmaker, IWC Schaffhausen, revisits the billboards of Dubai with an OOH advertisement to introduce its new IWC Portugieser collection 2020, appearing after a few weeks since its latest OOH campaign.

The outdoor campaign showed up with a simple visual showcasing the special timepiece, accompanied a copy that invites the audience to "Navigate to new horizons", inspired by F.A Jone's legacy and journey that first started by the American founder who crossed the ocean to establish the International Watch Company to bring exceptional watches.  

The campaign was seen in the first week of October, landing on uni-poles by BackLite Media in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Jewelry

Brand: IWC Schaffhausen

OOH Size: Uni-Pole

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Media Provider: BackLite Media

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | Portugieser

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