The renowned Swiss luxury watchmaker, IWC Schaffhausen, revisits the billboards of Dubai with an OOH advertisement to introduce its new IWC Portugieser collection in 2020, appearing after a few weeks since its latest OOH campaign. The outdoor campaign showed up with a simple visual showcasing the special timepiece, accompanied by a copy that invites the audience to Navigate to new horizons, inspired by F.A Jone's legacy and a journey that was first started by the American founder who crossed the ocean to establish the International Watch Company to bring exceptional watches. The campaign was seen in the first week of October, landing on uni-poles by BackLite Media in Sheikh Zayed Road, Dubai.
