Dubai's unparalleled waterfront destination, The Pointe, has come up the billboards with a broad outdoor advertising campaign to let it be known that besides unique dining and entertainment experiences out there, The world's largest fountain is here. The outdoor campaign emerged with a visual of the spectacular scene of fountains at The Pointe, but this time promising the largest fountain ever, placing the Guinness Record Holder badge to be achieved with the words Records are broken when we aim for the sky. The copy shows up announcing the details, The Palm Fountain, 22nd Oct 2020 onwards. Daily shows, sunset to midnight, placing the destination The Pointe, Palm Jumeirah. The OOH campaign appeared in the second week of October, landing on hoardings across Sheikh Zayed Rd and Ibn Battuta St, with one provided by Media 24/7, lampposts across Sheikh Zayed Rd, Hessa St, and Palm Jumeirah Rd, as well as a digital billboard by Meraas in Al Safa St, City Walk in Dubai.
