AW Rostamani Arabian Automobiles arrives in UAE's streets with an OOH campaign to declare Nissan's "5-day Automania Exchange" for a chance to bring your old Nissan car and get a brand new one with an advantageous market value. Nissan shows up on the billboards after nearly a month since its latest OOH campaign offer.



The campaign showed up with a visual that's illustrating Nissan vehicle magically transforming into a new one, accompanied by the call-to-action to "Get up to AED 15,000 above market value" and that "All car makes accepted". The copy states that the event takes during "6-10 October", but luckily, later on Nissan has announced extension on its social media channels.



The OOH campaign appeared in the first week of October, surfacing on: Uni-poles: Al Khail St, Oud Maitha St. in Bur Dubai, Sheikh Mohammed bin Zayed Rd in Sharjah, with some powered by ENG. Lampposts: Al Khail St. and Al Rebat St. in Dubai, and Al Ittihad St. in Ajman. Rooftop Billboard by Golden Neon: Al Ittihad Street in Deira, Dubai. Digital Billboard by TASWEEQ: Al Ittihad Street and Al Rolla Road in Sharjah.

Campaign Credits

Industry: Automotive

Brand: Nissan

Advertiser: AW Rostamani Arabian Automobiles

OOH Size: Digital Billboard | Lamppost | Rooftop billboard | Uni-Pole

OOH Agency: TASWEEQ UAE | Emirates Neon Group | Golden Neon

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Al Khail Road | Dubai | Hessa Street | Oud Metha Road | Promotional Campaign | UAE | Al Rolla Road | Deira

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