The result of a mutual fund between Al-Borouj Egypt and El-Mashareq KSA, Edge Holding, has been seen on the billboards of Cairo to brand its project OIA Towers in Downtown, New Capital through an outdoor advertising campaign. The mixed-use project is reinforcing OIA’s tagline to prove that the brand is “The future of new capital” as mentioned in its latest OOH campaign in September. At the same time, the visuals are adapted to make the 3D imaginary concept of the “Commercial | Administrative | Hotel apartment” project integrated with the double-decker poles of Cairo. Discover all the details of this campaign, including its OOH types, budget, locations, and more, by visiting Monitoring Out-of-Home (MOOH), Egypt’s, and The Emirates’ dedicated OOH media intelligence company.
