Leading pusher of the economic growth in the Middle East region, Majid Al Futtaim, has brought us an outdoor advertising campaign to invade the billboards of Dubai with its shopping mall, Carrefour, celebrating 25 years of leaving the best brand perception they could in their consumers' mind.



Following its celebration of Carrefour’s 16th anniversary in Egypt in 2019, the shopping mall is using relationship marketing to release an OOH anniversary campaign, Carrefour is paying back to their consumers with joyful visuals to highlight “25 years of togetherness”, glorifying “25 years of great moments”. The lampposts tail the story of the brand who sells food & beverage products, consumer electronics, and more.



The massive campaign was seen in the second week of October, on uni-poles by Media 24/7 in Al Garhoud Bridge, hoardings by Media 24/7 as well, in addition to bridge billboards, both are in Sheikh Zayed Road. Moreover, digital screens  (DOOH) in Sheikh Rashid Street in Dubai, while the lampposts were spotted in Al Ittihad Street in Ajman, United Arab Emirates.

Campaign Credits

Industry: Shopping Malls

Brand: Carrefour

Advertiser: Majid Al Futtaim

OOH Size: Bridge Billboard | Hoarding | Uni-Pole | Digital Screen

OOH Agency: Media 24/7 | Hypermedia

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Country: United Arab Emirates

Region: MENA

Tags: Ajman | Al Ittihad Street | Anniversary Campaign | Dubai | UAE | United Arab Emirates | Sheikh Zayed Road | Al Garhoud Bridge

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