Al Tayer Motors arrives at Dubai's billboards with another OOH advertisement to reinforce the "New Land Rover Defender", bringing up a new visual for the vehicle after its recent OOH campaign in September.

The outdoor ad emerged with a new illustration but same copy to reassure the extraordinary capabilities of the Land Rover Defender. After displaying its agility in the middle of desert roads, it is showcasing that even high water levels is not a big deal with the new Defender, emphasizing one more time that the vehicle featuring the largest Land Rover's tires is truly ready to "Access all areas". The copy appears with the announcement of "5 years Land Rover care" of servicing and warranty, followed by Al Tayer Motor's hotline for more inquiries.    

The OOH advertisement was seen in the first week of October, landing on a hoarding by Trinet Outdoor Advertising in Sheikh Zayed Road in Dubai.

Campaign Credits

Industry: Automotive

Brand: Land Rover

Advertiser: Al Tayer Motors

OOH Size: Hoarding

OOH Agency: Trinet Outdoor Advertising

[{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":1015,"created_at":"2020-08-25 16:04:37","updated_at":"2022-12-09 18:47:06","deleted_at":null,"is_active":1}] [{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":1015,"created_at":"2020-08-25 16:04:37","updated_at":"2022-12-09 18:47:06","deleted_at":null,"is_active":1,"pivot":{"article_id":3573,"agency_id":32}}]

Country: United Arab Emirates

Region: MENA

Tags: Dubai | Promotional Campaign | Sheikh Zayed Road | UAE | United Arab Emirates | Land Rover Defender

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