The leading furniture exhibition Furnex & The Home has hit Cairo’s billboards again with a new outdoor campaign to announce a new edition of the event. With images of varied furniture and décor items, the campaign’s art direction mixes colors and elements over solid backgrounds. Ad copy informs viewers of dates and location, and includes the catchy phrase “Real Sales” to convey their big discounts and encourage attendance. Launched during the third week of January, the campaign can be spotted across the Greater Cairo with large uni-poles, billboards and flags.
