The leading Chinese mobile electronics and internet company, Xiamoi, lands on Cairo's billboards with an outdoor advertising campaign for the first time, bringing its mobile phones Redmi Note 9 Series with the famous hip-hop band Sharmoofers after the buzzing jingle created earlier.
The OOH campaign shows up featuring the Sharmoofers with snapshots from the cheerful song "I'm a winner", spreading out the hashtag of the song's name "انا_وينر", while displaying the Redmi Note 9 Series; the Note 9, Note 9 Pro and Note 95. The jingle was released in September with a competition to engage with your favorite line sung by Sharmoofers, in a chance to win a free smartphone from the Note 9 series.
You can discover more about Xiaomi's campaign budget, media plan, OOH kinds, and more. Just click on MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Mobile Devices
Advertiser: Xiaomi Corporation
Region: North Africa
Tags: Awareness Campaign | Multi-Channel Campaign | Sharmoofers | Redmi Note 9 Series | Redmi Note 9 Pro | Redmi Note 95
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