Italian luxury goods and fashion wear brand, Bottega Veneta has released a branding outdoor advertisement on the billboards of Dubai to make the Emirati women anticipate the upcoming fall/winter collection.



Grabbing the passengers’ attention with only one visual is what sets the brand apart on the roads, displaying the stunning Danish fashion model, Mona Tougaard, using pink marketing to direct this campaign for women. The visuals show the beautiful model in a mustard dress, while the ad copy is simple yet effective, branding the name of the sophisticated brand in both Arabic and English.

The limited campaign in the last week of September, using uni-poles in Sheikh Zayed Road by BackLite Media, Dubai, United Arab Emirates.

Campaign Credits

Industry: Fashion wear

Brand: Bottega Veneta

OOH Size: Uni-Pole

OOH Agency: BackLite Media

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":138,"created_at":"2020-06-16 14:44:36","updated_at":"2020-10-29 20:48:18","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":138,"created_at":"2020-06-16 14:44:36","updated_at":"2020-10-29 20:48:18","deleted_at":null,"is_active":1,"pivot":{"article_id":3558,"agency_id":18}}]

Country: United Arab Emirates

Region: MENA

Tags: Branding Campaign | Dubai | UAE | United Arab Emirates | Mona Tougaard

The Art & Science of OOH

Back To Top Arrow