The promising new sporting club, The Club, established by the Egyptian Ministry of Youth and Sports, has returned to Cairo's billboards with an OOH campaign to promote its different sports available at the club located in 6th of October City and encourage people to pursue their dreams.
After The Club's first OOH appearance in the streets last year with a teaser campaign followed by a reveal, it shows up today after reopening in July post the pandemic's lockdown to invite people with the call-to-action to "Join now". It highlights different sports with separate copies and visuals calling to "Play it like a pro" with football, "Play it with focus" for its tennis sports, "Play it hard" for the bodybuilding, "Play it flexible" with the gymnastics, "Play it like a champ" with the handball, and lastly, "Play it with coolness" at the kids entertainment area.
Learn about The Club's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Brand: The Club
Advertiser: Ministry of Youth and Sports
Region: North Africa
Tags: 6th of October City | Awareness Campaign | All Communications
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