The French luxury jewelry and watch brand Boucheron hits Dubai's billboards again with an OOH ad in less than two months, stretching its media plan over Sheikh Zayed Road with a reposted visual to showcase its Serpent Bohѐme Jewelry collection.

The OOH ad emerges with the same visual from August's advertisement partnering with the fashion giant Bloomingdales. But this time Boucheron shows up solely with its very simple demonstration of the brand's logo on a white background, sided by a shot for its elegant model Andreea Diaconu wearing a delicate Serpent Bohѐme ring and necklace with gold and diamond motifs.



The outdoor ad was seen in the last week of September, appearing on uni-poles by Backlite Media in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Jewelry

Brand: Boucheron

OOH Size: Uni-Pole

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Media Provider: BackLite Media

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | Andreea Diaconu

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