The Swiss luxury watchmaker, Franck Muller, appears on Dubai's billboards with an OOH campaign to bring up its one of a kind Crazy Hours collection, appearing after nearly six months since its last OOH appearance covered in our April's Jewelry recap.



Crazy Hours collection from Franck Muller is a truly unique one. As it's obviously named, this model's numerals are not placed in the traditional order of any watch, they're randomly placed while an exceptional mechanical feature allows the hour hand to smartly jump from one hour to another correctly. The OOH campaign emerges with two separate visuals to demonstrate the two different modes of Crazy Hours, showing the vividly colorful model with different colored numerals, and the simpler black model with yellow colored numerals, stating clearly on both visuals its boutique's location at The Dubai Mall.

The outdoor campaign appeared in the last week of September, surfacing on uni-poles by Backlite Media across Sheikh Zayed Road in Dubai.

Campaign Credits

Industry: Jewelry

Brand: Franck Muller

OOH Size: Uni-Pole

OOH Agency: BackLite Media

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | The Dubai Mall | UAE

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