Founded in 2019, the auspicious Gargash Hospital has launched an outdoor advertisement on Dubai's billboards to turn the spotlights on its multi-specialty and tertiary care services; and for those who are not familiar with the term tertiary care, it's the level that provides highly specialized set of expertise and equipment, for severe cases and complex treatments. Besides being a multi-specialty hospital, Gargash Hospital offers a primary focus on women and childcare. In fact, it’s UAE's first female-owned hospital, founded by Dr. Husnia Gargash with her vast experience in the fields of Gynecology and Obstetrics. The OOH campaign emerged with a simple copy of its tagline Where life truly flourishes, appearing on a background of two different illustrations of a happily safe family, and a pregnant women on the other side, simply conveying its branding of multi-specialty with women and childcare focus, centering clearly its web address and phone number right after the hospital's logo. The OOH ad appeared in the last week of September, surfacing on a hoarding by MPN in Umm Suqeim Street in Dubai.
