Emirates NBD climbs up Dubai's billboards with an outdoor advertising campaign to land its special promotions offered through its Marriott Bonvoy World Mastercard, delivering free hotel nights worldwide and restaurants discounts. Emirates NBD shows up in the streets after nearly five months since its last OOH campaign.



The OOH campaign emerges with two different copies to demonstrate the offers separately. One copy declares that you can have "Up to 200,000 Marriott Bonvoy points" to grant "Free nights at over 7,200 hotels worldwide", sided by the call-to-action to "SMS 'MB' to 4456". While the other ad appears inviting you to "Get 25% off at 70+ MoreCravings restaurants"; the loyalty program brought by Marriott Bonvoy through partnering restaurants and lounges, putting up the CTA to "SMS 'MC' to 4456".



The outdoor campaign was seen in the last week of September, surfacing on bridge billboards with simple die-cuts by Hills Advertising, across Sheikh Zayed Road in Dubai.

Campaign Credits

Industry: Banking

Brand: Emirates NBD

Advertiser: Emirates NBD

OOH Size: Bridge Billboard

OOH Agency: Hills Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Marriott Bonvoy World Mastercard

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