The e-learning portal dedicated to discover Abu Dhabi, VisitAbuDhabi.ae, has popped up on Dubai's billboards with an outdoor advertisement to spread the word about the endless entertainment and touristic destinations in UAE's capital.
Visit Abu Dhabi portal is the official travel guide for the Department of Culture and Tourism, designed to bring you the superlative destinations to explore the nature, culture, and multiples of activities to enjoy on your journey at Abu Dhabi. The OOH ad arrives with a visual giving a glimpse to some of the most exciting experiences of kayaking, surfboarding and jet skiing at the coastal city, letting the audience know that "Fun is just a drive away!" followed by the hashtag #INABUDHABI, while centering the web address clearly on top of the ad for audience to explore right away.
The outdoor ad appeared in the last week of September, surfacing on a hoarding by Al Qudrah Advertising, powered by LetsAd, in Sheikh Zayed Road, Dubai.
Industry: Hospitality & Tourism
Advertiser: Department of Culture and Tourism
OOH Agency: Al Qudrah Advertising
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE
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