Under the patronage of the Prime Minister of Egypt, Dr.Mostafa Madbouly, Ministry of Supply and Internal Trade, and Ministry of Industry, Trade and Small Industries, Welcome School Fair has been seen on the billboards of Cairo to take advantage of the back-to-school season, brought to you by Global Conference Management (GCM). The advertisers are using event marketing strategy to attract visitors to their fair, advertising the exhibition with a greenish background that includes playful visuals as well, grabbing the attention of two different segments; parents and kids. The ad copy informs “Welcome Schools”, “Have a blast, for you and your kids. Visit MOOH, Egypt’s, and The Emirates’ OOH-dedicated analysis system and Media Intelligence to get to more about this campaign, including its OOH kinds, budget, and several other details.
