Real estate developer, Edge Holding, returns to the billboards of Cairo with OIA Towers to release an OOH awareness campaign, promoting the mixed-use project in the heart of the Downtown, New Capital. Bringing back OIA after more than two years since its last OOH move in 2018, now it is stronger and colorful than ever with two standing visuals that include the logos of both the brand and advertiser. Moreover, the ad copy introduces “OIA Towers”, “Commercial & Hotel Apartments”, tempting its potential buyers with the luring marketing expression “The future of New Capital”. Get deeper insights about this campaign, including its OOH kinds, locations, and more; visit MOOH; Egypt and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
