The British University in Egypt has appeared on the OOH landscape of Greater Cairo with an awareness campaign that reminds Egyptians of its educational motto. Launched on the first of the month, the campaign simply showcases a photo of the university main building, along with the name and their hotline. The only branding features are the university’s coats of arms on the side, and the institution’s motto “Learn how to think, not what to think”. The private university has earned a strong reputation since its foundation in 2005 and offers degrees across a variety of academic disciplines. This awareness campaign comes just in time to welcome new students for the upcoming school-year. With mega-signs, billboards and uni-poles, the campaign can be seen on the main roads of Greater Cairo.
