The Swiss luxury watches manufacturer, Roger Dubuis, has appeared on Dubai's billboards with an OOH campaign to give a glimpse about its unique collections for the ones who "Dare to be rare".

The OOH campaign appears with a visual that captures different red, silver, and gold wristwatches from Roger Dubuis' exceptional skeletonized collections. They're displayed on a black background that reflects the exclusivity of such pieces, while the different colors are creating a contrast for a pretty catchy visual, stating the availability of boutiques at Dubai Mall.

The campaign was seen in the first week of September, surfacing on hoardings by MPN in Umm Suqeim Street, Dubai, UAE.

Campaign Credits

Industry: Jewelry

Brand: Roger Dubuis

OOH Size: Hoarding

OOH Agency: MPN Outdoor

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Country: United Arab Emirates

Region: MENA

Tags: Branding Campaign | Dubai | Dubai Mall | UAE | United Arab Emirates | Umm Suqeim Street

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