The food & beverages industry is getting some action on the billboards of The Emirates, with Nespresso UAE announcing that your favorite pasta brand, Perfetto, is arriving to the OOH media of Dubai.

With colors that stimulate your appetite and vibes with the original taste of pasta, Perfetto is determined to causing the mouthes of the passengers of Dubai to drool while passing by the Italian inspired brand's outdoor campaign, displaying different types of the delicious pasta. As for the ad copy, it writes “Perfetto pasta … Perfect every time”, spreading joy by announcing that it is “Now in UAE”.

Right on the first week of September, Perfetto was seen on both hoardings in Sheikh Zayed Road and uni-poles in Sheikh Rashid Street, Dubai, United Arab Emirates.

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