Legendary jewelry retailer in the United Arab Emirates, Ahmed Seddiqi & Sons, has released an outdoor advertising campaign to keep going with its active OOH moves, bringing back IWC Schaffhausen to the billboards of Dubai.



After appearing in June’s Recap, IWC returns to shine on a white background that represents refreshing things, just like the promoted timepiece, adding that the international brand has “All updates included”, “Until 2499”, while underneath the ad copy lies the trusted advertiser’s logo.

The Swiss watch company was established in 1868 by an American watchmaking pioneer named Florentine Ariosto Jones, offering modern technology and hydropower set in motion from River Rhine to an international game changer watch manufacturing.

The campaign was seen on Backlite Media’s uni-poles in Sheikh Zayed Road during the first week of September, Dubai, Unites Arab Emirates.

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