The French luxury goods brand, Cartier, has popped up on Dubai's billboards with a DOOH (Digital Out-of-home) campaign, introducing the new Pasha De Cartier 2020 collection, to brand the new timepiece with power, passion, and ambition through featuring influential young stars.

The outdoor ad appears playing a scene from the video released earlier, featuring the Oscar-winner Rami Malik, rapper and dancer Jackson Wang, and model and singer Willow Smith. It shows up with the brand ambassadors, showcasing the new watch in the video while putting up a static, catchy red stripe displaying the newly designed Pasha De Cartier.

The DOOH ad was seen in the first week of September, screening on a digital billboard in Financial Centre Road near Dubai Mall, Dubai.

The Art & Science of OOH

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