The French luxury goods brand, Cartier, has popped up on Dubai's billboards with a DOOH (Digital Out-of-home) campaign, introducing the new Pasha De Cartier 2020 collection, to brand the new timepiece with power, passion, and ambition through featuring influential young stars.
The outdoor ad appears playing a scene from the video released earlier, featuring the Oscar-winner Rami Malik, rapper and dancer Jackson Wang, and model and singer Willow Smith. It shows up with the brand ambassadors, showcasing the new watch in the video while putting up a static, catchy red stripe displaying the newly designed Pasha De Cartier.
The DOOH ad was seen in the first week of September, screening on a digital billboard in Financial Centre Road near Dubai Mall, Dubai.
Industry: Jewelry
Brand: Cartier
OOH Size: Digital Billboard
Country: United Arab Emirates
Region: MENA
Tags: Awareness Campaign | Brand Ambassador | Dubai | UAE | United Arab Emirates | Dubai Mall | Rami Malik | Jackson Wang | Willow Smith | Pasha De Cartier | Cartier | Financial Center Road
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.
