National Bonds Corporation has landed on Dubai's billboards to bring up its 2020 New Rewards Program, appearing one more time in less than two months since its brand awareness OOH campaign, to reveal its Saving Plans' rewards on the billboards.

Led by the Investment Corporation of Dubai, the OOH campaign came up to announce "Massive rewards for your Savings account", appearing with the exact same cheerful visualization of its previous campaign, announcing "AED 35 Million" total prizes, while splitting down the rewards'outcome of "8 millionaires|16 luxury cars|423,000 prizes". The copy appears with National Bonds' logo sided by the call-to-action "SMS '35' to 3004".

The OOH campaign was seen in the first week of September, surfacing across Sheikh Zayed Road in Dubai on hoardings with simple die-cuts by Media 24/7 – Fam Properties.

Campaign Credits

Industry: Financial Services

Brand: National Bonds Corporation

Advertiser: Investment Corporation of Dubai

OOH Size: Hoarding

OOH Agency: Media 24/7

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Country: United Arab Emirates

Region: MENA

Tags: Promotional Campaign | Special Production

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