Carrying on with its energetic OOH marketing strategy, Al Tayer Motors resumes its ongoing campaign for the brand new 2021 Land Rover Defender to reinforce it on the billboards of Dubai, after popping up weeks ago with an outdoor campaign for the same automobile. The visuals show one of the best 4x4 automobiles by far, combining 70 years of innovation and development to introduce the all-wheel drive, twin-speed gearbox, electronic air suspension, and active electronic differential, strongly cruising across the deserts to show off its speed and strength, adding a simple yet creative die-cut to it. Regarding the ad copy, it lets us know more about “The new Land Rover Defender access all areas” written in both the English and Arabic languages. It also ensures a “5 years Land Rover Care Serinity | Warranty” for the 1.2 kilometers driven automobile with 45,000 driving tests to guarantee you the most rigid Land Rover out there. Appearing in the first week of September, Land Rover was seen on hoardings in Sheikh Zayed Road and Al Khail Street, powered by Trinet Outdoor Advertising, Dubai, United Arab Emirates.
