Parallel to its latest OOH campaign on the roads of Greater Cairo, Cadbury Dairy Milk has released an outdoor advertising campaign to highlight its yummy Ice Cream on the billboards of Cairo by Froneri Egypt, continuing with its active OOH strategy, after releasing an OOH earlier in August.

Cadbury’s familiar branded color shines on Cairo’s billboards to announce that "الحلو جواك", which translates to “The sweetness within”, adding a perfectly installed die-cuts to shade more light on the two Ice Creams packaging, one for you and another for the whole family.

Want to know more about Cadbury Dairy Milk’s OOH campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.

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