Telecom operator Vodafone Egypt has launched a new outdoor campaign that teases viewers about Latifa’s upcoming album. Over a colorful background, the ads portray Tunisian singer Latifa happily laughing with ad copy that simply reads “Coming soon from Vodafone” – no indication about the artist or the release date of the new album, or whether it will available exclusively for Vodafone customers, just like they recently did with Amr Diab’s latest album. The campaign seems (for now) limited in size; it was launched during the second week of August and uses mega-signs in a few selected districts across the city.
