The new record holder of the most valuable company in the world, Apple Inc., has launched an OOH advertisement in the heart of Sheikh Zayed Road in Dubai, showing up to give a glimpse on the iPhone's unique capabilities of shooting, appearing exclusively with the leading telecom operator in UAE, Etisalat.  

The OOH ad is displaying two different pictures taken through iPhone, showing a breathtaking mountain heights in a magenta scheme on one side, and another artful, highly defined pattern on the other side, intersected by the fact that they're "Taken and released with an iPhone, through Emily S and Kate B lenses".  

The outdoor ad surface in the second week of August, appearing on a hoarding in Sheikh Zayed Road in Dubai, by Media 24/7 – Fam properties.

Campaign Credits

Industry: Mobile Devices

Brand: iPhone

Advertiser: Apple Inc.

OOH Size: Hoarding

OOH Agency: Media 24/7

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates

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