Real estate developer Zaytoun Developments has been seen on the billboards of Cairo with an outdoor advertising campaign to announce Za Mall’s commercial units for potential shop owners. The awareness campaign is targeting B2B consumers with a 3D conceptual design of the mall, announcing “Your shop at the heart of the downtown area in NAC”, in addition to the starting price of the shops. The bottom side is booked for the hotline of the advertiser as a CTA. Want to know more about Za Mall’s OOH campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.