In the track of encountering COVID-19 around the globe, earlier in June, the United Arab Emirates has stepped in to cooperate with the Chinese leading pharmaceutical group and vaccine manufacturer, Sinopharm, and Abu Dhabi based Artificial Intelligence Group, G42, to hold the World's first phase III clinical trial of COVID-19 vaccine, launching the campaign named 4 Humanity. This month, an outdoor campaign has emerged across the roads to let all volunteers around the UAE acknowledge, The world appreciates you. The initiative took place in cooperation with the Ministry of Health & Prevention, SEHA (Abu Dhabi Health Services Co.), and the Department of Health. The OOH campaign shows up by capturing different individual's warm smiles, illustrating the gratitude for people's participation with the message: We thank all our volunteers. The UAE thanks you. The world appreciates you for being the hope 4 humanity, appearing in both English and Arabic languages to make sure the message is wholly delivered. The OOH campaign surfaced in the second week of August, appearing on hoardings across Sheikh Zayed Road in Dubai, powered by Media Activation, and in Al Ittihad Street in Sharjah, UAE.
