AW Rostamani Arabian Automobiles shows up on UAE's billboards with another extensive outdoor advertising campaign for Nissan to bring the "Super summer sale", appearing only a few weeks after its latest OOH campaign for the Nissan Patrol in July. 

The outdoor campaign came up with a single visual to spread the word about Nissan's offer for the summer. It's striking the billboards with an illustration of a lightening spark that reflects the shocking prices offered for multiple Nissan models, emphasized with a black background that conveys true exclusivity. The offer includes "Maxima at AED121,500", "Altima at AED83,400", "X Trail at AED76,900", and "Kicks at AED54,900", with a highlight that these are "Limited stock", inviting audience with the CTA "Visit us today."

The OOH campaign surfaced in the second week of August, appearing on uni-poles in Al Khail St by Emirates Neon Group (ENG), Oud Maitha St in Dubai, and Sheikh Mohammed Bin Zayed Rd in Sharjah, lampposts across Al Khail St and Al Khawaneej St in Dubai, Mohammed Bin Zayed Rd in Sharjah, and Al Ittihad St in Ajman, rooftop billboards in Al Ittihad St. across Sharjah and Deira in Dubai, and digital out-of-home (DOOH) screens in Al Ittihad St. and Al Taawun St. in Sharjah.

Campaign Credits

Industry: Automotive

Brand: Nissan

Advertiser: AW Rostamani Arabian Automobiles

OOH Size: DOOH | Lamppost | Rooftop billboard | Uni-Pole

OOH Agency: Emirates Neon Group

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Al Khail Road | Al Khawaneej Street | Al Taawun Street | Bur Dubai | Dubai | Nissan Maxima | Nissan Altima | Nissan Kicks | Promotional Campaign | Sheikh Mohammed bin Zayed Road | Summer Campaign | UAE | Oud Metha Road | Nissan X-Trail | Deira

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