The first licensed Canadian university out of Canada, Canadian University Dubai (CUD), launches a digital out-of-home media plan to spread the word about its significant expansion with the new campus at City Walk this year in September. Initially located in Al Satwa Street, Dubai, CUD is bigly announcing its new campus' destination with a back-to-school DOOH campaign at City Walk itself, emerging with the copy Canadian University Dubai @ City Walk September 2020 followed by the university's web address for more info. It appears with interactive visuals that illustrate the new on-premises high-tech classrooms and showcases the new building, conveyed with a glimpse of students employing virtual reality in their learning to reflect the new advanced teaching model and tools at the new campus. The OOH campaign was seen in the first week of August, surfacing on digital screens by Meraas and Backllte Media in Al Safa Street in City Walk, Dubai.
