The fashion wear industry is at its peak during the summer, raining luxurious designer brands on the billboards of Dubai. And Club Apparel is one of the ultimate advertisers of a large number of international fashion brands, promoting them on several OOH advertisements, bringing us this time Crocs, Dune, and Skechers as part of its energetic ongoing outdoor activity on the roads.
Promising fashion brand Dune is showing up with its in-house footwear designs. The visuals are displaying the Arabian adaptation of the UK brand to feature two hijabi women in the ad, leaving some room for the Emirati woman to see herself wearing a Dune.
Using celebrity branding on the highways of Dubai, Crocs is featuring Actress and Activist “Priyanka Chopra Jonas” in a “Classic Clog Jibbitz Charm”, encouraging you to “Come as you are”, where you can totally be yourself while wearing Crocs.
Global fashion brand Charles & Keith has appeared one more with a similar visual to that of its latest OOH campaign back in July. Highlighting the model's hand while carrying the chic and unique Charles & Keith's handbag to elegantly show up on the billboards of Dubai with the best summer options for the Emirati woman.
The third-largest athletic footwear in the US hits Dubai’s billboards to brand its summer sneakers with a nice shot of a female model, to focus more on its female segment this time, wearing a black Skechers that looks nice on Dubai’s billboards.
The three brands can be purchased at 6thStreet.com, dealing with its regular OOH advertising agencies, Media 24/7 - Fam Properties hoardings, with an appearance of Dynamiqx Media provider, both acting as the cherry on top of Club Apparel’s OOH advertisement that took place during the second week of August, located in Sheikh Zayed Road to maintain its high exposure due to the heavy traffic volume in Dubai’s highways, UAE.
Industry: Fashion Wear
Brand: Charles & Keith | Dune | Crocs | Skechers
Advertiser: Club Apparel
OOH Size: Hoarding
OOH Agency: Media 24/7 | Dynamiqx Media
Country: United Arab Emirates
Tags: 6thStreet.com | Brand Ambassador | Dubai | Sheikh Zayed Road | Summer Campaign | UAE | United Arab Emirates | Priyanka Chopra Jonas
The Art & Science of OOH
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