French luxury jewlery and watches brand Boucheron promotes its Serpent Bohème Collection on the billboards of Dubai with an outdoor advertisement, dedicated to the protective spirit and eternity seekers; the serpent women out there.

The simple visual portrays a young lady wearing the three motifs ring with a matching necklace, faintly sculpted and polished with gold to enhance the elegance of diamonds, while the ad copy writes “Boucheron Paris since 1858”, revealing that you can shop online at “bloomingdales.ae”.

The OOH ad was spotted during the first week of August on uni-poles in Sheikh Zayed Road, Dubai, United Arab Emirates.   

The Art & Science of OOH

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